Search Engine Optimization: Why you should use it
By now, many online marketers and entrepreneur know that SEO is a vital factor for driving site traffic. If your site and material aren't correctly enhanced, both for desktop and mobile users, you'll have an incredibly hard time drawing in traffic from natural search your site.
There are numerous advantages of SEO aside from increased traffic. Here are just a few of those advantages:
1. Proper SEO not just implies much better rankings, it indicates a better user experience
The search engines desire to see a mobile-friendly design, excellent user signals (high time on site, low bounce rates, and so on) and good integration of pertinent photos and videos. These components are all important for offering a great experience for your visitors as well; in other words, by optimizing your website for SEO, you're automatically likewise improving your user experience.
2. Organic search may represent as much of 64% of all website check outs
A study by Conductor of over 310 million check outs to 30 various websites revealed that organic search accounted for 64% of all recommendation traffic. While other research appears to indicate that social media has now surpassed search slightly in regards to referrals, there's no question that search remains an important source of traffic for many organisations.
3. SEO leads tend to have higher close rates than outbound leads
According to this short article at Search Engine Journal, SEO leads lead to a typical close rate of 14.6%, compared to close rates of 1.7% for outbound leads While I can't verify the original source of this figure, it wouldn't amaze me if this held true; it makes good sense that searchers who are trying to find specific product and services are more likely to purchase from organisations who they seek out through search, instead of those who try to attract them using outgoing marketing strategies (i.e. cold leads).
4. Inbound marketing approaches (including SEO) result in more leads than outgoing, paid media or self-sourced leads.
According to the 2014-2015 State of Inbound Marketing report, B2B, B2C and non-profit companies all report incoming practices as being their main source of leads. This same report found that amongst marketing professionals, SEO had ended up being the # 1 source of leads over the previous 6 month period. One question to ask yourself is: if you're not generating leads through search, who is catching these important leads?
5. Ranking in local search directly causes increased visits and sales
If you run a local business, enhancing your website for local search is definitely critical. Increasingly more customers are using regional search questions to determine regional businesses and to find locations, hours and instructions.
According to Google, 50% of consumers who performed a regional search on a mobile phone visited a store on that exact same day. These searches also resulted in greater sales: 18% of regional mobile searches resulted in a sale within one day.
6. Marketers rank SEO as one of their most reliable digital marketing strategies
According to the 2015 State of Marketing report, of the online marketers who are using SEO and SEM as part of their marketing strategy, 66% discover it "really reliable or reliable". Just 7% mentioned that their SEO efforts were "not really reliable or not at all reliable".
7. SEO results in increased reliability for your brand
Ranking extremely in the search results signals to searchers that you're a key player in your industry. Conversely, ranking on the 2nd or 3rd page may lead to undesirable presumptions: that you're a brand-new service, that you're not also known or that you don't have the budget (and therefore sales) to afford to boost your rankings.
8. SEO can be a less hands-on strategy than other incoming strategies
Social media and e-mail marketing are both highly effective channels for generating leads, however both need some degree of consistent effort. To stay top of mind for your customers and prospects, you need to be continuously learn more pushing out brand-new content to your list and social media followers. When a page is SEO-optimized, you can frequently sit back, unwind, and let it climb up the rankings on its own merit. This, obviously, largely depends upon particular elements such as the competitiveness of the keyword( s) you're targeting, and the quality of the content on the page, among others. In general, as soon as you lay the structure of appropriate SEO-optimization for any given page, most of the tough work is currently done.
9. Being on the 2nd or 3rd page of the search engine result ways practically no search visibility
Some company owner pass up any official SEO efforts because they believe that remaining in the search results page (anywhere in the results) is "sufficient". Nevertheless, research by Moz shows that 71.33% of clicks take place on page among the search results page. Correctly optimizing your website and material are essential to achieving leading rankings; and for that reason any degree of search visibility.
10. The vast bulk of consumers research items online prior to going to a store
Research from GE Capital Retail Bank reveals that 81% of consumers research and compare items online prior to making a local purchase. Other research puts this number as high as 94% for B2B purchasers. Accomplishing first page rankings for your organisation and items is crucial if you desire customers who are actively seeking your products to be able to discover you.
To schedule your strategy session, contact:
The Expert SEO Group
1261 S Peach St.
Philadelphia, PA 19143
(215) 792-6624
www.expertseogroup.net